Frank DiTondo the "One Minute Handicapper" needed his website rebuilt for ease of use and flexibility. The website design wasn't to change much from the redesign, but just modernize the shell a bit while keeping the layout similar. The ease of use nature of this site would prove to be more user friendly for Frank's clients.
He also had a need for an affilaite program to be integrated for both targetted promotions as well as referral rewards.