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Core Brand Development

It’s more than just a well designed logo. It’s a way of connecting.

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Creating a core brand is more than just slapping a logo on a sign and calling it a brand. To really make a company work, you have to create believers and followers for your brand. You have to find what makes your company tick and what your beliefs are as well. If you’re a start-up company or simply looking to re-brand, the Luminus team can help develop your Core Brand and bring your business up to a new level.


The creed is the foundation of your entire brand. It's your mission, your values and your goals articulated in a clear and elegant way. By establishing your creed, you establish the soul of your brand.


Your brand is nothing if you don't believe in something. By establishing your core beliefs, you'll have a guide that informs everything from your brand's color scheme to your 5 year plan. 


Without a defined personality, your brand can't stand out in an increasingly crowded marketplace. By developing your voice and tone, you enable your brand to authentically connect with potential customers, giving you an automatic leg up on the competition.

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If you need help with your new company identity, campaign execution, brand assets, website, or print materials we'd love to hear from you. We live this stuff!

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The Blog

Things happening with us, our work, or general ramblings about anything really.

I hate the American Advertising Awards a little bit. Here's why. March 13th, 2017

I hate the American Advertising Awards at least a little bit. As a social occasion, they’re great. You get all of Buffalo’s ad people in a room with hors d'oeuvre...

3 Simple Ways to Use Video to Promote Your Business November 4th, 2016

This morning, before getting out of bed or even fully opening my eyes, I found myself reaching for my iPhone to clear away all of the little red notifications. I checked my t...

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Are we gonna work together or what?
Are we gonna work together or what?