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Search Engine Marketing (PPC)

Targeted keyword advertising to help your company be found in search results.

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Here’s what most agencies get wrong about PPC advertising and search engine marketing (SEM) in general: they treat it like you can set it and forget it.

What they fail to see is that with a bit of creativity and a whole lot of testing and effort, you can continuously improve your PPC performance over time, minimizing upfront cost-per-click or cost-per-thousand-impressions while delivering your ads to qualified leads that are ready to convert.

How does it work?



Keyword Research

Your PPC campaign starts with thorough keyword research which identifies which queries will be most valuable for your business. This research includes a mix of low-hanging fruit, moderately competitive and highly-desirable keywords to ensure that you maintain a steady revenue stream as we ramp up our efforts.

Effective Ads

If you've ever paid attention to the paid ads on Google search, then you know firsthand that most of them are exactly the same. Your competition has found what works moderately well, set a static bid and let the ad run. 

When everyone else is doing the same thing, that means we have the opportunity to excel. We'll design effective ads that stand out, attract clicks and are so hyper-relevant to the searcher's needs that it minimizes your upfront cost-per-click. And then we'll test these ads against each other to continuously improve them.

Optimized Bidding

As you may know, the cost for a click with a PPC ad is decided in real time. Advertisers "bid" in a simultaneous virtual auction that takes into account everything from your budget to the relevance of your ad to the quality of your landing page. We manage your bids to ensure that you stay within your budget while getting effective placements. We also continuously improve your ads and landing pages to drive your costs down.

Landing Pages that Convert

More important than clicks or impressions is conversions. The team at LUMINUS can design spectacular, sharply targeted landing pages that speak directly to your customers' needs in a concise, effective manner that boosts your conversions over time.

Certified AdWords

The person running your AdWords campaign will be a certified AdWords specialist with years of experience creating, managing and optimizing SEM campaigns.

Reporting

We think it's vital that you understand everything that's happening with your PPC campaign. Our reporting doesn't just list clicks, impressions and conversions: we break down what works, what doesn't and where your budget is being spent every single month so that you're empowered to make intelligent decisions on the future of your campaign.

Work We Are Proud Of
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If you need help with your new company identity, campaign execution, brand assets, website, or print materials we'd love to hear from you. We live this stuff!

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The Blog

Things happening with us, our work, or general ramblings about anything really.

HIRING: Copywriter July 18th, 2017

Luminus is a rapidly growing creative agency built on the belief that challenging ourselves, our ideas and our clients results in the most unique and effective solutions f...

HIRING: Senior Account Executive May 11th, 2017

Position has been filled as of 06/1/17. Thanks!   Luminus is a rapidly growing creative agency built on the belief that challenging ourselves, our ideas and our cli...

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Are we gonna work together or what?